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More and more businesses are using different social networks’ tools to connect with their customers in a direct and personalized way. WhatsApp Business is a new direct communication line that customers and businesses can use to communicate effectively. It allows you to automate, organize and respond quickly to messages.
But what is WhatsApp Business?
WhatsApp Business is a free app for Android and Apple IOS that allows small and medium businesses to connect with their customers instantly. The launch announcement of WhatsApp Business was in 2017, and one of the purposes of this application is to free WhatsApp from SPAM messages from businesses.
The first thing you need to know is that WhatsApp and WhatsApp Business are different applications. Here are some of their differences:
| WhatsApp Business | ||
| Personal profile | Yes | No |
| What do you get? | NameProfile PictureStatusPhone number | NameProfile pictureStatus- business descriptionPhone number.business categoryOperating hoursWebsite.Email |
| Account verification | No | Yes |
| Tags to organize | No | Yes |
| Automation | No | Yes |
| Pre-programmed Messages | No | Yes |
| Purpose | No | Yes |
Advantages of WhatsApp Business
- Direct communication with the user. You can communicate with your customers directly and with an accessible medium.
- It can be installed on a phone that already has the regular WhatsApp app with a personal number (2 accounts on the same phone, standard, and business).
- Profile with more company information than a regular WhatsApp.
- Possibility to associate with a fixed number.
- Verified company profiles (If WhatsApp deems it appropriate).
- Automatic welcome message.
- With the message scheduling service, you can launch promotions or reminders to customers.
- Automatic absence message.
- Shortcut Messages to save time writing.
- Basic statistics.
- Possibility to integrate chatbots. A chatbot is a computer program with which it is possible to start a conversation.
- To be able to sort messages with labels.
- It can be integrated with the services offered by Facebook. Facebook messages are synchronized with those of WhatsApp Business.
- It is useful for processing orders or resolving issues.
WhatsApp Business Drawbacks
- It has to be installed on a mobile, although it can be used on the web as the regular WhatsApp but linked to a mobile phone.
- The mobile phone must have a permanent connection to work; otherwise, the automatic messages or WhatsApp Web will not work.
- The statistics are elementary.
- It does not allow you to keep two WhatsApp accounts on a single mobile phone.
- Greater responsibility for the company owner that must be aware of the questions or comments that their clients raise through the WhatsApp Business.
To start using WhatsApp Business, you need an SMS enabled DID to link your account, and with NextPointe, you don’t have to use your personal phone number. Create a business account with NextPointe SMS service and get the tools you need to thrive. You can save your contact lists, see the conversation’s history, send messages to multiple numbers simultaneously, and more.
Use NextPointe SMS to expand your communication tools and create a modern and powerful environment to keep your customers, employees, and allies updated with the information you need.
One Platform to manage your Business SMS.
Access from any device and communicate with your customers at all time.
